Μέσα από την υψηλότερη αυτή αξία επιτυγχάνεται το ανταγωνιστικό πλεονέκτημα της επιχείρησης, δηλαδή η υπεροχή της ίδιας και των προϊόντων της έναντι του ανταγωνισμού. Όλα τα παραπάνω με τη σειρά τους οδηγούν σε πιστότητα των πελατών και τελικά σε επαναλαμβανόμενες πωλήσεις των προϊόντων / υπηρεσιών της επιχείρησης.

Ο τομέας του σχεδιασμού μάρκετινγκ περιλαμβάνει τη διαμόρφωση ενός σχεδίου για τις δραστηριότητες μάρκετινγκ μιας εταιρείας. Ένα σχέδιο μάρκετινγκ μπορεί επίσης να αφορά ένα συγκεκριμένο προϊόν, καθώς και τη συνολική στρατηγική μάρκετινγκ ενός οργανισμού. Η διαδικασία σχεδιασμού μάρκετινγκ ενός οργανισμού προέρχεται από τη συνολική επιχειρηματική στρατηγική του.

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Υλικό που είναι ατεκμηρίωτο μπορεί να αμφισβητηθεί και να αφαιρεθεί.

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Janette Novak is usually a freelance journalist and specialist who makes a speciality of teaching on the net enterprise and small business enterprise marketing. Formerly, Janette owned a boutique marketing agency and served as a Main Marketing Officer for a leading Specialist coaching products and services supplier.

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